Beskrivelse
Få den nødvendige viden til at komme godt i gang med marketingsmodulet i Dynamics 365. Du lærer om oprettelse af marketingformularer og-sider, hvordan du kan opdele kundeemner og kontakter via segmentering, oprette e-mail marketing og kundekampagneforløb. Herudover gennemgår vi Events, og hvordan du planlægger og administrerer dette.
Forudsætninger
Du forventes at have et grundlæggende kendskab til Windows og Dynamics 365 samt kendskab til marketing principper, strategier og processer.
Deltagerprofil
Dette kurser er for IT-professionelle og marketingsfolk, som vil lære om modulet Marketing i Dynamics 365, samt hvordan forretningen kan udnytte programmet bedst muligt. Kurset er rettet mod rollen Microsoft Certified Dynamics 365 Marketing Functional Consultant Associate.
Udbytte
Konfigurere avancerede indstillinger
Administrere marketingindhold, skabeloner og integrationer
Oprette og administrere kundeemner og kundesegmenter
Vurdere salgsparathed gennem pointmodeller for kundeemner
Designe og oprette marketingsformularer og -sider
Designe og oprette e-mails
Opstart af kundekampagner
Håndtering af kundeindsigt
Oprette og administrere events, meddelelser, tilpasning af events og håndtering af registreringer
Designe, konfigurere og distribuere spørgeskemaundersøgelser
Indhold
Module 1: Marketing Application Configuration
Configure advanced settings
Manage marketing ...%%%
... content and templates
Manage LinkedIn and Power BI integrations
Module 2: Leads
Create and manage leads
Assess Sales Readiness
Module 3: Marketing Forms and Pages
Create marketing forms
Create marketing pages
Manage internet marketing
Module 4: Segments and Lists
Create and manage segments
Create and manage subscription center
Double opt-in
Module 5: Marketing Emails
Create Email Message
Module 6: Customer Journeys
Create a customer journey from a template
Module 7: Insights
Marketing insights
Customer insights
Marketing execution insights
Lead management insights
Internet marketing insights
Module 8: Events
Manage event planning
Manage event execution
Module 9: Surveys
Create surveys
Module 10: Results
Review event and survey results
Certificering Dette kursus er rettet mod eksamen MB-220 Microsoft Dynamic 365 Marketing og leder sammen med eksamen MB-200 Power Platform + Microsoft Dynamics 365 Core hen mod certificeringen
Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate . Eksamen bestilles og betales særskilt.
Microsoft skriver dette om eksamen MB-220:
This exam measures your ability to accomplish the following technical tasks: configure marketing applications; manage segments and lists; create and manage marketing forms and pages; manage leads; create and manage marketing emails; manage customer journeys; manage events and webinars; and configure and analyze customer responses.
Candidates for this exam are Microsoft Dynamics 365 Customer Engagement functional consultants with Marketing expertise. Candidates are responsible for implementing solutions that attract and convert leads, build brand awareness, standardize omnichannel messaging, and deliver marketing insights.
Candidates are responsible for configuring and expanding the core marketing application to include email marketing, setup, interactive customer journeys, leads nurturing with personalized experiences, LinkedIn integration, Events, Voice of the Customer, Landing Pages, segmentation and scoring, and maintaining General Data Protection Regulation (GDPR) compliance.
Candidates should have some knowledge of marketing principles and the Marketing applications role in relationship to the Microsoft Dynamics 365 suite of applications, including integration with Microsoft Dynamics 365 and Office 365 applications. Candidates should understand industry terminology, priorities, common initiatives, standards, methodologies, and best practices.
Læs mere om IT-certificering her.
Microsoft Software Assurance Voucher Kurset kan betales med 4 SA vouchers.
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